The word etiquette
as defined in Webster's Dictionary means: "Conventional
code of social behavior", but what is the conventional code
of spa behavior? And how does one learn this code of behavior if
you are a first time spa goer or a new employee at a spa? We all
know what to expect when we receive an invitation to a formal dinner
party. The invitation gives the time, place, requests an RSVP and
denotes that the party is black tie. We will expect to use a different
utensil for each course, a different glass for each wine and water,
and we know what to wear and how to behave. If we have never attended
a gold service dinner before we have the security of observation
on our side--simply follow the lead of everyone else at the table,
especially when it comes to soup! But this is not possible in a
spa since treatment rooms are private. For example, though a recent
dinner invitation clearly stated black tie, a spa gift certificate
did not say "no clothes!" Sadly, there are many first-time
spa experiences on behalf of guests whereby the man kept his T-shirt
and shorts on throughout a massage … the treatment on behalf of
a physically challenged guest was changed because the therapist
thought the service requested would be too difficult to perform,
just to name a couple of examples.
Here are some pointers
for both the spa guest and the spa operator/therapist:
What is spa etiquette?
…. is giving each and every client
100% of total attention, showing them that you honestly care and
perform spa services that truly benefit them. Considering the spa
experience, the staff should know to: *give a warm greeting *
explain the service and procedure * use the proper utensils
and personalized products during the service * adhere to
required draping techniques * close with questions, answers
and home routine recommendations * assist with coats and
clothing * send a thank you note.
Complete ambiance
…. conveys and requires complete
ambiance with stellar guest service. Here is an example: candles,
essence of lavender diffused in order to add to the tranquil
atmosphere. Guests are escorted to their locker rooms and enveloped
by the staff in luscious robes. Water and juices are served in
crystal glasses with a napkin upon a silver tray. Two sets of china
are kept in some spas … one for regular use while the other is for
special package guests. Spa assistants carry out the fastidious spa
etiquette via gentle questions and suggestions prior to and during a
guests' service so that the guest knows exactly what to expect upon
arrival and during the visit in the spa.
What is client etiquette?
As a spa guest you are expected to:
- Arrive on time or early for your
appointment, to enjoy the facility.
- Generally, undress completely for
body services, your therapist will keep your body draped in dry
services and only expose area to be worked upon, however in wet
services such as body scrubs, body wraps and hydrotherapies you
will not be draped in order to reap maximum benefits. (Swimsuits
are optional in some of these services).
- Allow the therapist to perform a
service as reserved and timed.
- Give the therapist feedback as to
your comfort and special troubled areas.
- Relax … that's generally why you
are in the spa.
- Enjoy, benefit and allow others to
"do for you".
- Know that you are in a
professional spa therapy operations and do not expect anything
other than therapeutic or spa services.
- Know that you may be silent or
quietly talkative.
- Share public space respectfully
with other spa goers.
- Do not bring children and leave
them unattended, this is very disruptive to other spa goers and
unsafe for children.
- Know if gratuities are included or
not and be prepared according to your experience and desire to
tip or not.
- Relax, yet respect that the room
must be prepared and used for the next client; so know that you
must vacate treatment room upon completion of service within a
reasonable amount of time.
- Give honest feedback to the
therapist, owner, receptionist, etc., as operation personnel
cares to know if your spa experiences was as expected.
Tipping
- As in all services-related
businesses it is common practice to tip the person who has done
a good job to the satisfaction of the customer. The rule of
thumb in day spas is 10%-15% of the cost of service, or about
$10.00 to $15.00 for a one hour treatment. Spas usually provide
an envelope at the front desk when checking out for you to place
the gratuity into it with the therapist's name. You do not have
to carry money around with you and worry about this while
enjoying the spa facilities. Note: Some spas will include
tips in their package prices ... this is common practice at
Destination Spas that offer complete spa packages. Be sure to
read the fine print.
Unacceptable behavior
What client behavior would be
considered bad manners? When should a guest be removed from the spa?
- Lewd behavior
- Inebriated
- Demeaning and abusive behavior
toward receptionists or therapists.
- Guest insisting upon services
without an appointment when spa is fully booked.
Such behavior does not conform to spa
etiquette, but even with such behavior it is important to first fix
the person and then the problem. This is a service industry and as
such, the motto remains, "customer first." In the above
situations, advocate addressing the situation with respect and an
agreeable outcome. Remember, its not the one client that needs to be
"managed" that is lost, it is the 10 others that they
complain to about their experience that are then lost too. Word of
mouth is powerful.
Offensive staff conduct
What about staff etiquette? What in
the professional opinion is a probationary or firing offense within
a spa regarding spa etiquette?
- Blatant discrimination such as
refusing to give a service to a guest because someone is
physically challenged or overweight, or because of medical
history listed on client card.
- Switching guests from one
therapist's docket to another because the therapist doesn't want
that particular guest for whatever reason or does want them
(often because they know that the guest is a big tipper).
- Saying the spa is booked because a
therapist wants to go home early!
- Pointing out to a guest that
gratuities are not included or simply asking for a tip.
- Poor personal hygiene-unkempt
appearance, body odor, poor dental care, etc.
- Personalizing services so that
they do not conform to established spa standards and, as a
result, causes dissension among guests.
- Discussions or comments about
employment, staff and spa operation that are negative (either
with guests or co-workers)
- Continued overuse of product and
supplies thus differing guest services as well as drastically
affecting bottom line expenses to revenues on behalf of the spa.
The spa operator, director or owner will
learn of these things from witnesses, guest complaints or
co-workers' reports. Just as one is schooled in proper table
manners, constant training and emphasizing protocol from a spa
service point of view is vital to the success of the day spa
industry.
Clients' education
How do you accomplish this on behalf
of staff and guests? Guests must be educated as to how they may
benefit from their spa experience and what to expect. This can be
done either with literature or over the telephone as they make their
appointment. Suggestion: always (gently) inquire as to whether or
not this is their first spa appointment and if so, would they like
to receive a "guest journey journal" or information about
services prior to arrival.
Here is an example: A spa derives
great pleasure in serving their guests a healthy dose of education
as well as special touches throughout a clients' visit. Upon
entering the spa and being greeted by the receptionist, the client
is introduced to the staff who shake the clients' hand and
immediately tour the spa, explain their spa "menu" of the
day as well as what to expect, how to prepare and what to wear (or
not wear). All treatments begin with a special touch - a scalp
massage. Clients are encouraged to share their personal quest so
that the spa may adjust future treatments and schedules accordingly.
Upon completion clients are always escorted to the door, thanked for
their visit and receive educational literature on all of the spas
programs.
Do a "test-run"
It is imperative that each and every
staff member goes through a typical spa guest journey as well as
counseling and training on behalf of the operations defined and
expected spa etiquette. Do not assume that clients or staff know
what to expect, how to act, or what to do. Here is an example: every
single need a client might have and what the experience should be
prior to opening the spa component to their chiropractic health
center, Management thought of in advance. The training of staff in
spa etiquette involves scripts and actual patient experiences. They
are even taught how to close a conversation and appointments with
patients. The spa believes it is the responsibility of every spa
owner to assume that everyone (staff and clients) are new and
uninformed as to the spa experience.
Lead by example, train in detail.
Guests and staff will follow with impeccable manners.
Adapted from an article by Monica
Tuma Brown, a spa professional for over 17 years involved in the
development of spa products, programs and education.
Massage Therapy To
receive maximum benefit and relaxation from a massage …
- Arrive a few minutes early. Prior
to your massage you will receive a robe to change into. Most
people prefer to remove all clothing and jewelry. During your
massage, your therapist keeps your entire body draped and only
undrapes that portion that is being massaged. If you feel more
comfortable leaving your undergarments on, that's fine too.
- Once you are with your therapist
you will be asked certain questions, such as whether there is
anything you like to convey he/she should be aware of. Feel free
to express your needs so as to receive specific attention to
tense or trouble spots. Your therapist will ask you a few
questions to ascertain the most optimum treatment for your
sessions.
- Relax, this is your time and time
for your body (and your mind) to release the worries and
stresses of the day. Deep breathing and closing of your eyes
will assist in your complete relaxation.
- Let your therapist know if you are
comfortable or uncomfortable, too warm or too cold or if the
massage pressure is too light or too intense.
- Trust your massage therapist to
move your limbs in whatever position is necessary for and during
the massage.
- Enjoy the massage and know that
you are doing something very good for your body and your mind.
You deserve this healthy interlude.
What can it do for you?
How often should you have a massage? Massage
therapy increases circulation, thus is nourishing to the entire
body. Massage also promotes the release of by-products such as
lactic acid, which is one of the causes of stiff and sore muscles.
We recommend one weekly massage for health maintenance and to
counteract the effects of daily stress. Facial
To receive maximum benefit and relaxation from a
facial …
- Arrive a few minutes early to
allow time to change into a robe (remove all clothing and
jewelry from your upper body) and to fill out a client history
card. The skin care information allows your esthetician to
determine the best spa treatment and home recommendation for
you.
- Your facial will consist of
thorough and deep cleansing to purify, nourish and tonify your
skin. A woman can expect all of her makeup to be removed. Both
men and women should advise their esthetician as to whether or
not they are wearing contact lenses.
- Relax completely. A basic facial
will take one hour to perform. Close your eyes. Breathe deeply
and take this time to release the worries and the stresses of
the day.
- Let your esthetician know if you
are comfortable or uncomfortable, too warm or too cold, or if a
product is very stimulating. Your comfort and care is of the
greatest concern and priority.
- Enjoy your facial; the results
will be visible and lasting.
Why should one have a
regular facial and how often? We
recommend regular, monthly facials for optimum skin maintenance and
nourishment; twice monthly for specific treatment programs.